What Are Backlinks In SEO? Why Are They Still Important?
One of the most common words that you’ll hear when you learn SEO is “backlinks” (or “incoming links“) Why? They still play a significant role in SEO and ranking, especially with Google.
Although backlinks can be difficult to obtain, websites with strong incoming links to other websites have higher Google trust which in turn leads to higher rankings.
Backlinks And The Google Ranking Algorithm
It was a simple idea that is still valid today. backlinks profile monitoring services are a trust vote. Websites with more backlinks to their website than others should be in higher positions in the Google SERPs.
Things have changed since 2000. It’s not a numbers game anymore, but a quality game. Websites with more quality backlinks are more likely to rank higher.
Backlinks Are Still Relevant Today
SEO backlinks still matter. This is the simple answer. According to all SEO studies, websites with the most strong links are the ones that appear at the top of Google’s search results.
SEO Link Building Is Critical
What does it mean to have high-quality and low-quality backlinks? This will be explained below, but first, you must understand the basics of SEO services in details and where backlinks play a role.
This Is Called Technical SEO
Next, you will need to work one by one on your pages and ensure that search engines have the correct signals regarding page structure, page title headings, and meta-descriptions. This is called on-page SEO.
You must optimize your content for search engines as well as users (known as content optimization).
If you follow the above steps correctly for at least a few weeks, you’ll start to notice that your pages are appearing on the first page of Google.
This is a great way to start but your organic traffic will remain low because most Google users only click on the top five results.
You won’t get much traffic if you don’t rank in the top five for the keywords that you choose.
How can you increase your rankings to get into the top five positions that will get you more traffic? Backlinks building services are the answer.
Off-Page SEO And Backlinks
Offpage SEO refers to the process of promoting your site on the Internet to gain links (references) from other sites.
This is why it is important. Backlinks are an important factor in determining the popularity of a website.
Websites with many backlinks are considered more popular than other websites, and so they get a higher ranking.
What Makes A Good Backlink?
These characteristics are key to a good backlink, which can positively impact your rankings:
- It is from a similar website
- It doesn’t have the no-follow attribute attached to the link properties (more details below).
- It is from a website with a high Google trust score and domain authority.
- It is from a high-quality website
An Introduction For Link Building
Google’s growth meant webmasters realized the importance of ranking high in Google search results to gain Google traffic.
Backlinks are essential to rank well on Google. Webmasters began looking for ways to increase the number of links linking to their sites. This is called link building in the SEO World.
Since the initial Google ranking algorithm was easy to manipulate, this situation quickly became untenable.
This slowly hurt the quality of Google search results. The Google Quality Team decided it was time for them to take action to save their reputation.
No-Follow And Follow Links
All links are automatically ‘follow’. Search engine crawlers will automatically follow links pointing to other domains. This is a way to count trust votes from the domains.
Ads that included comments, links, and other types of links were unable to be trusted.
You don’t want links from advertising platforms, such as AdSense, to be passed by PageRank to the advertiser’s website. The same applies to links in the comments section.
Search engines have agreed to use attributes as a link format to solve this problem.
This attribute can be added to your links to instruct search engine crawlers to not follow the link.
The Nofollow attribute was introduced to solve the problem of ads, comments, and other links webmasters wanted for their websites. It does not pass value to other websites.