Why consider email marketing as a part of content marketing
Email marketing and content work together to boost any business.
But why should you consider email as content marketing?
As you know, email marketing is a strategy where you send commercial messages, personalized content to a well-defined target audience.
With email marketing, many are building brand loyalty by establishing trust and providing values.
That sounds like content marketing!
Exactly! And that’s why you should consider email marketing as a part of content marketing.
So content is what an email comprises, and when you invest time to write to your audience thoughtfully, your email becomes a masterpiece of your content marketing strategy.
Build Your Prospect List, But How to Find Email Addresses?
For email marketing and content marketing, it’s always recommended to have your prospect list built.
Your prospect list should only have the right audience, valid email addresses. If you aren’t sure how to find email addresses of your prospects accurately, then email lookup tools like GetEmail.io should be your ideal choice.
GetEmail.io, an email search tool, saves your time and provides you with your prospects’ proper email address format.
I hope that helps.
Besides using the tool, you can capture the email addresses of your potential audience through your content marketing strategy and then use this list to nurture them further to become your happy customer.
Right from the subject line to the signature, you will find content everywhere in an email.
Content at different places must be carefully crafted; only then can you build trust with your potential audience.
Let’s look at each section from the subject line, body copy, to the signature.
Subject Line
The subject line is going to be your prospect’s first impression of your email.
Therefore, you must be creative but not sound sales.
A study says that you have only three seconds to get hold of your audience with your subject line.
So bring in all your creativity and marketing mind to make those three seconds of your audience count.
And here are a few essential things you shouldn’t dare to do if you wish your email to be away from being marked as spam.
- Sounding sales and using spammy words
- Frequently sending emails
- Making it hard to unsubscribe
Like this, there are some more steps that you should avoid.
Body Copy
Now that you have made a good impression with your subject line and successfully intriguing your audience to open the email, your next objective is to keep your prospect tuned to your email.
First, the body copy should be relevant to your subject line.
Then, it must be very genuine, personalized, and engaging to your audience.
Besides this, most importantly, you must provide value.
Prominent CTA
Your subject line and the body copy clarify the user about what they will get from it and what they are expected to do.
A CTA button is where the user will take the expected action.
It would be best if you named your CTA appropriately.
Signature
Under the signature section, you can mention your contact details, a catchy tagline that talks about your personality or your brand’s mission, your photo, etc.
Final Thoughts
Emails comprise content. With good content, your email marketing campaign will be a blast. Work on these two similar phenomena simultaneously to grow your business effectively.